The couple had often talked at length about starting a jean company as their current work endeavors had started to slow. They had agreed and established that there was a need for better quality jeans and denim in the western market but had often stifled their dreams due to lack of experience with degisn and manufacturing- as well as a lack of funding. Nevertheless, despite all of the setbacks the two went onwards with working with the best team of cutters, sewers, and washers until their product was undeniably the best fit and quality.

    While orders were slow at first- the brand definitely started to pick up when people realized the quality of denim they had to offer. They created a jean versatile enough to crossover from western to everyday wear, with a medium waist line for women that allowed high enough coverage while riding but low enough rise to mimic a fashionable street jean. Their men’s jean took on details that others had not considered, like a knife pocket and a more attractive back pocket placement.